About MyGold

Located in central Auckland, MyGold® is an independent, family-owned company that manufactures and sources physical gold and silver products for investors across New Zealand.

We are trusted by thousands of investors, offering a solution to fit all budgets. Whether a complete novice to precious metals investment or a seasoned investor, we guide our customers through the journey seamlessly. With a broad selection of products from the world’s best-known mints and refineries, along with our own signature products, customers are assured of the highest quality levels.

MyGold® understands the needs of investors, giving the best overall buying experience, going far beyond just selling a product.

Whether new to precious metals or an experienced investor, our knowledgeable and friendly team will offer expertise on how to grow your gold and silver portfolio.

Benefits of MyGold Auckland

Why do investors choose MyGold?

  • Certification and metal purity guarantee on our products
  • Authorised distributor for Perth Mint Australia, The Royal Mint, Royal Canadian Mint and PAMP Switzerland
  • Wholly and proudly New Zealand owned with 10 years in operation – supplying thousands of New Zealand investors
  • Our prices are always competitive
  • Collections possible from our central Auckland location
  • We ship to anywhere in New Zealand, insurance included, at competitive rates
  • A friendly and professional team of experts committed to providing the best buying experience
  • We offer an extensive range of top-quality gold and silver bullion products from local and international sources including top quality products exclusive to MyGold®
  • Confidentiality and discretion is always assured
  • The most 5-star reviews of any New Zealand Gold Dealer

Call us today to talk with one of our friendly advisors and see how you can protect and grow your wealth through investment in precious metals.

Get In Touch
Rich Elliott

Rich Elliott


Rich founded MyGold in 2009 and leads the business as CEO. Always accessible to customers, he is passionate about the precious metals industry and the investment possibilities in gold and silver. Customers know they can always pick up the phone to talk to him any time. With MyGold’s core values at heart – ‘Integrity’, ‘Customer First’ and ‘Going the Extra Mile’, Rich always puts the company's customers at the centre of all he does.
Investing your hard-earned capital needs careful consideration, and we value the trust clients place in us. There's nothing quite like holding pure gold in your hands - it's an enlightening experience.
Chris Howard

Chris Howard

Non-Executive Director

Chris arrived in Auckland recently from Europe and we are delighted to have him on board at MyGold to strengthen our team. Up until late 2019 Chris was Managing Director of the Precious Metal investment business unit at the UK’s Royal Mint, substantially growing a business comprising both physical and non-physical precious metals, through e-commerce, digital gold, wholesale distribution and financial products. He was a member of the Executive Board. Aside from being a precious metals expert, Chris is an avid skier and mountain climber and proud father of 3.
Anita Elliott

Anita Elliott


Anita is responsible for the ‘engine room’ at MyGold, ensuring that all runs smoothly from an operational perspective. Always approachable, Anita has a clear logical approach that ensures MyGold receives a regular flow of products from suppliers globally and that customers receive the orders they have placed. With a background in account management and marketing at a corporate level, Anita is also an active investor in precious metals and property.
Supporting our customers and ensuring orders are locked in a timely manner, means you can have peace of mind we deliver.
Sarah Carter

Sarah Carter


Sarah is part of our superstar sales team, working closely with you every step of your investment journey. She'll be there to take your call 9am-5pm with an easygoing nature and a smile. She's friendly, informative, and will gladly take time to help you make your purchase, right till you've received it. If you've bought precious metals from us, it's likely you've already had a chat with her!
Andy Bonell

Andy Bonell

Head of Sales

Andy joined the MyGold team in April 2022 after a highly successful commercial career with Sony Pictures. Originally from Sheffield in the UK, Andy moved to New Zealand in 2008, became a citizen in 2015 and lives in Auckland with his partner Adrienne. We believe he’s a great addition to the business; warm, approachable and open. Andy is a passionate supporter of Sheffield United Football Club, loves music, a decent beer and bush walks.

The most 5-star reviews of any New Zealand Gold Dealer.

See why many New Zealanders choose MyGold® to buy gold and silver bullion

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